Copy: “Bad breath is unforgiving.”
Agency: BBDO, Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Rosangela Sandoval
Copywriter: Héctor Efrén López
Photographer: Dominó
Published: June 2008
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Dilemma of Creative
- Brajesh Soni
- Siwan, Delhi(Currently), India
- A passionate writer who loves to play, express and convince with words; My work involves ideating, conceptualising and crafting copy for print, radio, TV, outdoor, web and direct advertising. A man wakes up after sleeping under an advertised blanket, on an advertised mattress, pulls off advertised pajamas, bathes in an advertised shower, shaves with an advertised razor, brushes his teeth with advertised toothpaste, washes with advertised soap, puts on advertised clothes, drinks a cup of advertised coffee, drives to work in an advertised car, and then, refuses to advertise, believing it doesn't pay. Later when business is poor, he advertises it for sale.
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